Search for new wine buyers continues

March 28, 2024 9:05 am in by
Image by Wolfgang Claussen from Pixabay

As wine grape harvest approaches the end, the regions wine industry body will get back on the marketing trail very soon.

Riverland Wine recently wrapped up their efforts at Prowein in Germany, and will head to Hong Kong for ‘Vinexpo Asia’ in May.

The latest marketing campaign will also be launched, dubbed the ‘Riverland Runs Free’ which aims to celebrate the region’s stories of resilient and unconventional growers.

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It’s widely known that more markets are needed for the local industry, which has been significantly impacted by the loss of the Chinese market in recent years.

Riverland producers are invited to submit an expression of interest to Join Riverland Wine at the event, which is open to all Riverland Wine levy-paying wine producer businesses that are ambitious about developing or growing their export market.

Those interested are encouraged to speak to Riverland Wine.