You know that thing they've been saying for 64 years...ignore it.
In a statement KFC have told all of their customers to "ignore" their 64 year old slogan, "Finger Lickin Good".
The world has changed, times are tough and everyone’s needed to adapt, and that includes us. Our ‘It’s Finger Lickin’ Good’ slogan has been around for 64 years for good reason.
Our chicken is quite simply, Finger Lickin’ Good. A slogan that for years has captured how Aussies feel about our Kentucky Fried Chicken™, that a KFC meal is so perfectly cooked with our 11 secret herbs and spices, you don’t want to waste even what’s left on your fingers. But we can all agree, this year has been like no other and right now, our slogan doesn’t feel quite right.
So for that reason, we’ll be pressing pause on using it in our advertising…. for a bit, anyway.
Kristi Woolrych, CMO at KFC Australia said “We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in our current environment. While we are pausing the use of ‘It’s Finger Lickin’ Good’, rest assured the food craved by Aussies isn’t changing one bit. In all seriousness, we think it’s important to take a moment to have a little fun during these tough times, but rest assured we'll still be providing ‘Finger Lickin’ Good’ chicken and a responsible experience for our amazing KFC family and customers, here and around the world.”
And for all those fans, don’t worry - the slogan will be back. Just when the time is right.