River travel vouchers working well

July 4, 2023 9:04 am in by
Photo of Murray River, upstream of Headings Cliffs, South Australia on Wikimedia by Kaarenmax19

State Government data has shown over $3Million was pumped into the River Murray visitor economy following the first round of travel vouchers.

The program itself came in response to the flood event seeing local tourism copping a massive blow over summer, losing the typical busy summer period.

A recent survey also found the vouchers have also lifted the awareness of what the region can offer.

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Bookings for round two so far have been strong, seeing over 2200 made, with any unused vouchers later this month going into a second chance draw.

Tourism Minister, Zoe Bettison said “We asked South Australians to rise up for our river and they have delivered, which will inject an estimated $3.1 million into the visitor economy of our flood affected regions”

Minister Bettison added further “The vouchers are doing their job, they are not only significantly boosting visitation and expenditure in our Murray River regions that would not have occurred otherwise, but they are also driving awareness of the diverse and exciting experiences on offer.”