Latest Riverland tourism campaign kicking goals

July 25, 2023 9:11 am in by

Over One Million potential visitors have been exposed to the Riverland’s tourism offerings though the latest campaign.

Results have landed from the “Riverlanders” campaign which featured stories of locals closely connected to the local tourism industry, which revealed over 38,000 new website visits.

Destination Riverland General Manager Pamela Canavan said the campaign had exceeded expectations, creating a buzz about the Riverland at the perfect time, as it coincided with the State Government’s River Revival Voucher (RRV) program and a traditionally slow winter season.

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Ms Canavan added further “Both the data and the Riverlanders themselves are telling us that this campaign’s reach has been phenomenal across our target markets, motivating bookings, enquiries, interest and visitation.”