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Riverland Tourism

New figures released by Tourism Research Australia (TRA) show that the Riverland is benefiting from the Australian Government’s strategy to grow tourism across regional Australia.

In 2015, Australia’s tourism industry grew to a record $94.5 billion on the back of strong growth in both international and domestic visitor numbers, who are staying longer and spending more.

In South Australia, international visitors were up 10 per cent to over 400,000 and spend was up 26 per cent to $897 million. Domestic overnight trips increased nine per cent to almost 5.8 million, while spending by domestic visitors was up six per cent to almost $3.5 million.

Member for Barker, Tony Pasin said local businesses were benefitting from Australia’s record tourism industry growth.

“The Government is working hard to diversify our economy and strengthen our tourism industry right across Australia,” Mr Pasin said.

“Tourism benefits many local businesses and has flow-on effects in local communities, particularly in regional areas where 44 cents in every tourism dollar is now spent.

“Through our Tourism 2020 Strategy we are encouraging more investment and visitation in regional areas.

“Tourism operators across South Australia are benefitting from the Government’s pro-growth tourism policies which include investment in regional tourism infrastructure, boosting flight capacity, visa reforms, measures to reduce red tape and targeted international marketing campaigns.”

The new TRA figures for the Riverland Tourism Region show that in 2015:

  • There were 332 tourism-related businesses in the region;
  • International visitors spent $7 million, while domestic visitors spent $162 million out of a total tourism spend of $169 million;
  • The main purpose of visits was holidays, with the most popular activities focusing on food and wine, and nature.

An interactive tool showing tourism activity by regional area is available on the TRA website:

Tony Pasin